How Do I Define Branding?
Having a strong brand is what enables you to pivot, shift and change to ensure you’re relevant and an industry leader
What’s the point of building a brand?
You will love doing work that you are emotionally connected to knowing it matters
Be passionate and excited about the work you do
WHY TEACH ABOUT BRANDING?
If you have a message, idea or product learn how you can share it
An authentic engaging brand has power and purpose behind it
Personally Connecting With Your Brand
Have confidence in everything you post because you know WHY you are posting it
Definitions = Freedom
For the past two and a half years I’ve been taking note of what it takes to create an awesome brand, what I did right, what other people have done right, what I wish I would have done, but most importantly, I’ve spent a lot of time figuring out how to teach others how to do it–effectively and universally.
I’ve used my 10+ years of experience of having skin in the game, as well as my degree in advertising in conjunction with experience as a consultant for multi-million dollar companies—to create easy, accessible, and actionable content for Alison’s Brand School. I’m all about empowering entrepreneurs with heart to build a brand that can support their dreams.